Jewellery brand campaign

An interesting job involving luxury jewellery photography and post-production.

I was asked by high-end jeweller Owen & Robinson to work with designer and art director Simon Morgan in producing an image for posters for a brand campaign launched in Leeds city centre in the run-up to Christmas.

Diamond jewellery was to be featured in a 48-sheet poster which Simon had already designed and produced artwork for. There was also a 1.8m x 1.2m  version of the poster produced for another two sites in the city centre.

 

Artwork Adshel Jewellery Brand Campaign advertisements. Design and artwork by Simon Morgan. Jewellery photography and composite image creation by Tony May.

Finished Adshel advertisement. Design and artwork by Simon Morgan. Jewellery photography and retouching by Tony May.

O&R had approved a stock model image to be used with the background and copy produced by Simon, so my brief was to shoot the diamond necklace, earring, bracelet and ring set and then apply them to the model and background.

Working from the hi-res model image and four separate images of the jewellery that I shot, I produced a retouched composite image with masking and skin tone tweaks to allow the image to sit naturally on Simon’s artwork.

Jewellery Brand Campaign Artwork for 48 sheet poster

The finished 48-sheet poster. Design and artwork by Simon Morgan. Jewellery photography and retouching by Tony May.