.jpg "Salt and Pepper Chicken Salad")
Salt and Pepper Chicken Salad. Copyright Tony May 2011.
Here are some images from a recent food photography commission for a fast food restaurant opening shortly in Batley, West Yorkshire.
Chickano’s has a menu they have devised themselves of delicious chicken dishes and burgers using fresh, quality ingredients.
The shoot took place in the restaurant before it opened and whilst it was still being fitted out. Before they were ready for a food photographer, the restaurant team had to spend several days tasting and tweaking in order to finalise the menu, as well as waiting for specialist kitchen equipment required to cook some of the dishes.
When they were ready I headed from Leeds down to Batley my “studio in a car”.
.jpg "Barbeque Chicken and chips")
Barbeque Chicken and chips. Copyright Tony May 2011
The primary use of images is with graphics and text on illuminated display panels above the serving counter, so the brief called for food images with clean white backgrounds to hand off to the graphic designer.
Without the need for styling additional props and table settings, the number of shots that can be achieved on a shoot increases, but it still required a long day with food stylist Christine O’Leary and the Chickano team to get through all of the menu and it was 8pm by the time we had the last shot.
.jpg "Gourmet Chicken Wrap")
Gourmet Chicken Wrap. Copyright Tony May 2011.
At a few points through the day we were given the opportunity to confirm that the food is indeed as tasty as hopefully it looks, so thanks to the guys at Chickano’s!
See more of my food portfolio here or read about other food commissions here.