I recently completed a new 56-page jewellery brochure for a supplier of high-end stone-set gold and platinum jewellery to the independent retail jewellery sector. The jeweller specified the size and format of the brochure – a double page spread on white background for each type of gemstone – and supplied the words and the jewellery.
My job was the design and creation of composite images, photography, retouching, page design and layout, typesetting, CMYK conversion, proofing and supply of print-ready files to the printer.
It’s rewarding to have so much creative and technical input into a brochure, dealing directly with the client and the printer. And it was interesting as the brochure covered 26 different kinds of gemstones including less common varieties such as kunzite, ametrine, sunstone, moonstone, morganite, alexandrite and chrysoberyl.
Spreads were soft-proofed as PDFs for approval and checking by the client.
After several rounds of soft-proofing, revisions to words and fine-tuning of images and compositions, I managed the production of colour accurate physical proofs before handing off the proofs and print-ready PDFs to the printer.
To see more of my jewellery work for brands, suppliers, retailers and designers, visit my jewellery portfolio.