The Jewellery Show, which starts Sunday at Birmingham NEC as part of Spring Fair International, offers jewellery designers, brands, distributors and wholesalers the chance to present their ranges to trade buyers and to launch new collections.
That means December and January are often busy times for producing new brochures, posters and advertising and marketing materials, with jewellery photographers working hard to help meet print deadlines for clients. Those deadlines mean that photography is sometimes with pre-production samples which can mean skilled retouching is required to make changes to images of products which have been shot whilst the final tweaks are still being made to designs and production processes.
.jpg "CZ and silver ring group")
Hand cut cubic zirconium stones ensure these rings sparkle. Copyright Tony May 2013.
The image above was photographed and retouched in my studio this week at 24 hours notice for use on 2 metre high posters at the show. In this case, the rings are production pieces, so retouching was just the usual task of ensuring that the stones and silver looked their best in the final image.
Look out next week for more jewellery photography commissioned for new ranges to be launched at the show.